Poster, 11 x 17 in.

Reimagining A.M. Cassandre’s Dubonnet Wine Poster from 1932 (Fig. I) through 50 iterations is a creative exploration that delves into the nuances of the iconic original poster. Each iteration represents a unique perspective, offering a reinterpretation of Cassandre’s masterful design. Through this iterative process, the poster undergoes transformations, experimenting with various elements such as color schemes, typography, and layout. The aim is not only to pay homage to the classic artwork but also to push the boundaries of creativity, extracting new narratives and visual expressions from a timeless piece of graphic design. This endeavor serves as a dynamic journey, showcasing the versatility of design thinking and the endless possibilities that arise through iterative reimaginations.

Fig. 1