PROJECT

SIDE B EXHIBITION
Visual Identity Lead & Brochure Design

DESCRIPTION

Turn, flip, or rotate. The 2024 Boston University Graphic Design MFA Exhibition embraces the metaphor of “Side B” to examine the process of making without traditional constraints. The B-side of an album has historically represented an opportunity for musicians to experiment, offering a place for less predictable tracks and unique compositions. In the hands of the graphic designers featured in this exhibition, “Side B” becomes a driving methodology for creating experimental work, deep cuts, new ways of thinking, and different ways of making. The concept symbolizes a willingness to defy expectations, explore uncommon tools, and present a multifaceted expression of craft.

Side B pulls this work together in one venue, encouraging an inclusive approach to design and suggesting that visual communication is a multifaceted discipline made stronger by multiple perspectives. By embracing a porous and flexible understanding of graphic design, emphasizing its complexity and the many factors present in current practice, the 2024 GD MFA designers celebrate the promise of the B-side and the possibilities that unfold when working on the flipside.

Photo by Mel Taing
Photo by Mel Taing
Photo by Mel Taing
Photo by Mel Taing


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