Subverting the Grid

Category Printed Publication Design

FormatFront cover, spine, selected spreads,
perfect bound, 7 x 10 in., 128 pp.

Links Access the full book here

OverviewThe publication delves into the intricate relationship between design history, stylistic innovation, and typography's role in challenging conventions within graphic design. It highlights movements like the Memphis Group and Constructivism, showcasing their cycles of popularity, decline, and revival. By understanding historical and socio-cultural contexts, designers can drive innovation, emphasizing that good design goes beyond aesthetics. Through examples like Shepard Fairey's Studio Number One, which appropriated Constructivist principles for luxury brands like Saks, the project underscores typography's power to subvert expectations and challenge norms. Typography emerges as a tool for pushing boundaries and shaping the visual landscape of the future by recontextualizing historical styles.

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